Lateral Thinking: Creativity Step by Step

Lateral Thinking Creativity Step by Step The first practical explanation of how creativity works this results oriented bestseller trains listeners to move beyond a vertical mode of thought to tap the potential of lateral thinking

  • Title: Lateral Thinking: Creativity Step by Step
  • Author: Edward de Bono
  • ISBN: 9780062043276
  • Page: 223
  • Format: ebook
  • The first practical explanation of how creativity works, this results oriented bestseller trains listeners to move beyond a vertical mode of thought to tap the potential of lateral thinking.
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      Posted by:Edward de Bono
      Published :2018-08-25T17:14:28+00:00

    302 Comment

    • Fatema Hassan , bahrain says:

      أنت و أنا نضع لمساتنا على حياتنا من خلال أفكارنا الجديدة ، ماء الأمر في هذا الكتاب هو أن تبقى منفتح على كل إحتمالية منخفضة ( التفكير الجانبي ) في حلك لمشكلاتك وقضاياك عوضًا عن اللجوء للإحتمالية العليا ( التفكير العمودي ) ، قضيتك وقضيتي بعد الإنتهاء من قراءة الكتاب ستكون : منح كل [...]

    • Ahmed Almawali says:

      حينما كنتُ أبحثُ عن ترجماتِ "الغصن الذهبي" قادني البحثُ إلى ترجمةِ نايف الخوص، ومن نايف الخوص وصلتُ إلى ترجمتِه لكتاب إدوارد ديبونو "التفكير الجانبي" فعالَم الكتبِ عالمٌ غريبٌ يجر بعضُه بعضا فكل كتابٍ يجر أخاه، فهي شبكةٌ كشبكةِ العنكبوتِ.التفكيرُ الجانبي يعنى بطريقةِ تفكير [...]

    • Valerie says:

      To me, the crux of this book might be summed up in an epigram that appears in the book. I don't remember it exactly, but the basic premise is that logic can dig a very deep hole--but you won't strike water until you use lateral thinking to decide where to PUT the hole.It reminds me of my experiences with school systems that encourage rote learning. When I first went to such a school, I was extremely impressed by how quickly and thoroughly most of the students were able to memorize things. I've a [...]

    • محمد قرط الجزمي says:

      نحتاج كثيراً إلى إيجاد الحلول الأخرى غير المتاحة وغير السائدة، لا لكي نصل فقط إلى مرحلة التخلص من مشاكلنا، بل فوق ذلك لكي نتخلص منها بكثير من الإبداعهذا الكتاب يتيح لك الوصول إلى تلك المرحلةكتاب جاء في وقته المناسب

    • Eric says:

      I've always wanted to improve my lateral thinking skills. I guess some childish part of me was hoping for instant gratification, read this book and bing! you're a lateral thinker. Of course not. It's something you need to work on everyday, even for 5 minutes a day (add that to the list of things you should be doing everyday even for five minutes, stretching, meditating, napping, etc). I guess the book was OK, got a little bored wading through the exercises [these are suggestions for a tacher, an [...]

    • Nen Simmons says:

      Firstly, putting my status as finished is a fib, because I only got half way through before I had to abandon this book. It is so boring I fell asleep reading it when I wasn't even tired. 90% of the content is a smug, self-congratulatory ramble about how great lateral thinking is, using different metaphors to explain exactly the same thing. The remaining 10% actually describes ways to use lateral thinking, but the dullest manner imaginable. I know improving your lateral thinking skills requires m [...]

    • Renato Besen says:

      Interesting book, offering some processes to generate ideas and solve problems.To me, the main point of the book is to see problems and solutions as patterns, so after you recognize a pattern you can break/rearrange to form new patterns (or new solutions).The author argues that ideas should not be discarded, no matter how ridiculous they seem. Even the most outrageous ideas can provide insights about a problem. It's not important to be right all along the problem solving process, it's only impor [...]

    • Manikandan T S says:

      Everyone is born creative. Creativity can't be learned, but it involves unlearning some of the approaches we learned as part of education.This book explains the process which helps in improving creativity. This is must read for professionals who solves many technical problems day to day and also for college students to have a successful career.

    • Abe Hanara says:

      The basis of Edward De bonos theory of thinking 'lateral' or in essense, more broadly. This was one of the first of Edward De bono's books that I read. Great read. In his efforts to explain complex theorys, he uses insightful abstract comparisons that his theorys have with tangible objects. Love it

    • Ramzi says:

      Being creative is a process, seeing through different lenses and different ways of using information. Also most importantly practice. Good one.

    • Howard Y says:

      Only read this if you want to verbalise De Bono congratulatorily masturbating to himself.

    • Murray says:

      This book starts with a dilemma faced by a pretty merchant's daughter confronted by her father's nasty creditor. The creditor says he will settle the issue with a game of chance. Where they stand are white and black stones. he will put two stones in a bag and she will draw one out. A white stone means the debt is settled, a black stone means the debt is settled but she must marry the money-lender. Our heroine notices that the money lender puts two black stones in the bag. So whatever she chooses [...]

    • Deepu Shibu says:

      As much as we think logically and vertically in life, there comes a time when those techniques just won't be good enough to solve your problem.Enter lateral thinking. This book gives am idea on what lateral thinking is, how it alongside vertical thinking is the most deadliest tool an individual can have in solving any problem.This book and it's concepts should be introduced in our primary education system and kids should be taught to inculcate lateral thinking in heir day by day world.A good boo [...]

    • Amiruddin Nagri says:

      Reading Notes :1 the way mind works2 difference between lateral and vertical thinking3 attitudes towards lateral thinking4 basic nature of lateral thinking5 the use of lateral thinking6 techniques78 generation of alternatives9 innovation10 1112 dominant ideas and crucial factors13 fractionation14 reversal method

    • Christian says:

      The idea could potentially help you to 10X your current performance because it will help you to zoom out and break/surpass what is holding you back. A very interesting read on a different way of thinking. If you consider yourself a logical thinker you might hate this or you might find this one of the best reads of your life. It is designed to help teachers but does also give students and beginners plenty of material to work with. My friend who suggested this told me to read it over a few years. [...]

    • Uriel Vidal says:

      ¿Qué es lo que tienen en común el humor, la creatividad y el pensamiento lateral? :La capacidad para romper esquemas mentales previamente hechos. A pesar de que De Bono es uno de los grandes autores de la creatividad, su propuesta se basa en la forma de romper esquemas mentales para “saber qué pasa” y si esto nos lleva a algún lado. Este parece un libro un poco redundante, ya que en cada capítulo repite la esencia del pensamiento lateral, sin embargo y como el mismo autor lo menciona, [...]

    • Moayad Taibah says:

      “How do I love thee, let me count the ways” apparently, there were a lot of ways for this author to explain Lateral Thinking and its techniques over and over and overd over. I feel if this book was shorter by 100 pages it would’ve delivered the same content, sheeshLateral thinking is an alternative way of thinking that leaves some room for incorrect ideas to surface without being judged or shut down before their time. We tend to think in a structured way in order to find the correct path t [...]

    • Antonia Rapheal says:

      A brilliant book that taught me how to think outside the box. As a child of the 80s education system that was all rote and assembly line methodology. This book really showed me how to step out of that mold and helped me break down the walls that I was so used to. Taught me to think on an infinite plane, it is daunting trust me!

    • Jaimin Dave says:

      The book is really written using Lateral Thinking. The things explained to explain Lateral Thinking are from so many different things that your mind swings here and there often which gives you headache. Change is painful and to think out of the box is also very tough. Bringing things that are not relevant to the context to think innovative needs practice and Edward De Bono has explained it so well that anybody who reads the book will change the way they think when it's time to think of something [...]

    • مؤمن says:

      Edward de Bono is always great, but my rating actually was about my expectation. I looked to have some hands on or answers for the how questions, while the book answers the what & why questions. I read almost the first quarter of it and when I did not find my target I flipped most it searching for them but I did not. Again I love Edward but this is about what I'm looking for.

    • Sambasivan says:

      This was a ground breaking book when it was published. The author Edward de Bono is a pioneer inlateral thinking and brought in new terms like Po into common usage. This book is meant to be read and re read to get its full benefits. Having said that the concepts are as of date quite common and much advancement has happened over the last twenty years. Still worth a try.

    • Anand says:

      This book "lateral thinkin'" was really unusual and evoked new thoughts and new insights in me.But after flippin' few pages I bit felt that points are repeated in different manner.Illustrations provided with diagram are self explanatory.Another con I wud put forward is, this book for most part was crafted for school teachers or group working. Altogether I can call this book good read.

    • Kendy Madisha says:

      Best book on exploring the way we think. Very usefull in making one conscious of the thinking patterns followed and how to brake away from a stalled thinking pattern to see a problem different and to come up with possible solutions.

    • Cazna says:

      I poured over this for the past few months and renewed it at the library numerous times. I think that I would rather have had it taught to me as is refferred in the book. But non the less some practical idea's that I have already put to use in my every day life.

    • Joaquin Peloso says:

      I think that even though it's meant to be used as a book for a teacher, reading it helped me finding new ways and trying my best to be more open minded. If you are having problems finding solutions you might want to check it out, it might give you a hand even if you don't realize it at first.

    • Enkhtuvshin says:

      Must read book for thinkers and creatives :)

    • Tobin Elliott says:

      A little dated in its examples, but a good starter guide to idea generation through lateral thinking. Gotta be honest, the whole po section left me a little cold. But the rest was useful.

    • Atul says:

      Thinking about thinking : Learning how to think more effectively is not difficult and dramatically improve our ingenuity in solving problems. The purpose of thinking is not to be right but to be effective. what is lateral thinking?Lateral thinking is a process that enables us to restructure our patterns, to open up our mind and avoid thinking in cliched, set ways. It is essentially creativity, but without any mystique. It is simply a way of dealing with information that results in more creative [...]

    • Infra Sun says:

      „Gandirea laterala” este de fapt un manual, o carte care iti explica intr-un mod stiintific si logic ce este gandirea laterala sau creativitatea. Afli pas cu pas care sunt diferentele intre gandirea verticala-logica si cea laterala-creativitate, cum le poti imbunatati si cum le poti face sa lucreze impreuna.Cartea este structurata in 22 de capitole si ne arata pe etape ce avem de facut pentru imbunatatirea modului de gandire.Cum functioneaza mintea umana?Ca sa ne putem familiariza cu notiuni [...]

    • Josiah Lau says:

      The book does offer an array of approaches and methods for "lateral thinking" - breaking out of established patterns. I like how these are written in a practical and applicable manner rather than in a nebulous, vague discussion of 'creativity'.Key takeaway points: choice of entry point & attention area, reversal/fractionation as well as dominant idea & crucial factors. The content on brainstorming as well as PO were very useful as well.

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